Increase Cart Value with Add-On Nasal Strip Sales

Author: Kongdy Patch

Date: 01 15，2024

Adding complementary products to a customer's online shopping cart is an excellent way to boost revenue. One easy add-on item that can increase order values are nasal strips. Selling nasal strips along with other health and wellness products can be a smart ecommerce strategy. Here's how to effectively market nasal strips to lift cart values.

01. Introduce Nasal Strips on Product Pages

Get the suggestion process started early by mentioning nasal strips on relevant product description pages. For example, if you sell sleep aids, anti-snoring devices, or other respiratory products, add a short blurb recommending nasal strips for enhanced breathing. Simply state how nasal strips open nasal passages for better airflow and improved sleep.

On workout supplement pages, suggest nasal strips to maximize breathing during exercise. Explain how open airways increase oxygen circulation for amplified endurance and stamina.

Strategically placing these informational callouts on popular products plants the seed for customers to add nasal strips to their baskets.

02. Promote Nasal Strips on Blog and Resource Pages

Optimize website content to educate customers on nasal strip benefits. Write blog posts on topics like "Top 10 Tips for Better Sleep" or "How to Breathe Easier During Workouts." Include nasal dilators in lists of remedies for congestion, sleep apnea, running performance, and other issues related to airflow

Create dedicated pages detailing "How Nasal Strips Work" and their range of uses, from allergy relief to snore prevention. Position nasal strips as solutions for common health and fitness goals. The more customers understand nasal strip benefits, the more likely they'll be to purchase.

03. Offer Bundled Discounts on Nasal Strips

Encourage higher order values by offering discounts on nasal strips when customers spend over a certain threshold or purchase select products. For example, prompt customers to "Add Nasal Strips to Your Cart for 20% Off When You Buy a Sleep Aid."

Alternatively, create bundled deals like "Get Nasal Strips and Anti-Snoring Mouthpiece for 15% Off." The savings incentivize customers to add the cross-sell items to reach the discount minimum. Just make sure to follow minimum advertised price (MAP) policies from nasal strip brands.

04. Spotlight Nasal Strips in Cart Recommendations

Assume the sale by proactively recommending nasal strips in on-site cart messaging. When customers add relevant items like sleep aids or allergy medicine to their cart, dynamically display notices like "People who bought this also bought nasal strips" with an enticing photo.

Present nasal strips as the obvious complementary choice while the customer is still shopping. Don't wait until checkout to suggest extra products. Get nasal strips on their radar early and often.

05. Remarket Nasal Strips Across Other Channels

Follow up with nasal strip remarketing ads on Facebook, Google, and other platforms after site visitors view related product pages. Retargeting helps keep nasal strips top of mind after leaving your website.

To maximize conversions, tailor nasal strip remarketing ads to customer interests. Someone who visited yoga mats may see an ad for nasal strips to improve breathing during yoga. A customer who browsed snore aids could get an ad for nasal strips for congestion relief and better sleep. Personalized remarketing keeps your brand and nasal strips relevant.

06. Prioritize Nasal Strips in Search Results

Make nasal strips easy for customers to find in site search results. When shoppers search terms like "congestion," "runny nose," or "trouble breathing," prioritize nasal strips alongside other remedies.

Optimize nasal strip product pages to rank well for breathing-related keywords. Elevating nasal strips in search helps customers discover the option organically.

07. Offer Free Nasal Strip Samples

Encourage trial of nasal strips by providing free samples with qualifying purchases. This gets the product directly in customers' hands to try.

To limit costs, set sample giveaways to orders over a minimum subtotal, or limit to 1 sample per customer. Prominently advertise the free gift across your website and in packaging slips to motivate additional purchases.

08. Talk Up Nasal Strips in Confirmation Emails

Reinforce the nasal strip recommendation post-purchase by mentioning the benefits again in order confirmation emails. Gently remind customers how nasal strips can enhance the products they already bought for sleep, exercise, allergies, etc.

List nasal strips along with other popular accessories customers may have missed. While not overly promotional, this friendly suggestion plants the seed for reorders and future add-on sales.

Rolling out these nasal strip marketing tactics provides multiple touchpoints to boost awareness and drive add-on sales. Just make sure to A/B test different messages and product pairings to see what converts best with your audience. With smart integration, complementary nasal strips can become a revenue-lifting staple.